Bauknecht “Most Innovative Brand of the Year” for third consecutive time
August 2011: Bauknecht was honoured by the Plus X Award jury for the third consecutive time with the highest distinction “Most Innovative Brand of the Year” in the product group Large Household Appliances.
August 2011: Bauknecht was honoured by the Plus X Award jury for the third consecutive time with the highest distinction “Most Innovative Brand of the Year” in the product group Large Household Appliances. After receiving distinctions in April for outstanding product performance within the categories of Functionality, Ecology, High Quality, Ease of Use and Design, Bauknecht is once again taking top places for both the brand and the high innovative power of the entire company.
Following awards for the Most Innovative Brand 2009 and 2010, Bauknecht has again been distinguished with the Most Innovative Brand 2011award within the category of Large Household Appliances. “We’re very pleased that we’ve been honoured this year, too, as the Most Innovative Brand. This recognition acknowledges that we are on the right path of focusing on the needs of consumers, who are at the centre of all Bauknecht product developments”, enthusiastically says Ralph Bestgen, Chief Executive Officer for Bauknecht Hausgeräte GmbH.
Products of the year and official seal within all categories
Back at the beginning of the year, Bauknecht was honoured with the highly coveted Best Product of the Year 2011 award for the EcoStyle washing machine, the ZEN toploading washing machine, the MW 79 IN microwave and the KOSMOS fully automatic coffee machine.
In addition, the household appliances manufacturer received official seals across all product groups within the categories Functionality, Ecology, High Quality, Ease of Use and Design. This acknowledges Bauknecht’s goal of developing innovative, eco-friendly and comfortable household appliances which meet the needs of consumers.
About the Plus X Award
The Plus X Award began life in 2004 and, today, is Europe’s biggest technology competition. Manufacturers of household appliances, IT equipment, entertainment electronics, power tools as well as mobile and photographic technology are invited to submit their outstanding products to the top-class jury comprising experts and specialised journalists. The coveted Plus X seals are awarded for excellence in the categories innovation, design, ease of use/functionality, ergonomics and ecology which also makes them an important reference point for consumers. The Plus X Award is the symbol of brand quality.
