Bauknecht brand wins top prize at PlusX Award 2013
Bauknecht brand wins top prize at Plus X Award 2013
7 June 2013: Bauknecht is the big winner of yesterday's Plus X Award ceremony, the biggest technology competition in Europe. This marks the fourth time the brand has received the highest accolade of ‘Most Innovative Brand of the Year’ in the Major Domestic Appliances category. The outstanding innovation competence at Bauknecht is reflected in all product novelties: 13 of them won one of the coveted Plus X Awards, five were even chosen as the ‘Best Product of the Year 2013’ as the best appliance in their category. Awards for high quality, design, functionality, ease of use and ecology confirm Bauknecht's exceptional position.
‘We are particularly proud of having won the ‘Most Innovative Brand of the Year’ title for the fourth time,’ enthused Dr Axel T.Kniehl, Chairman of the management board of Bauknecht Hausgeräte GmbH and Vice President Sales North and Continental Region, Whirlpool EMEA. ‘The complete focus of our founder, Gottlob Bauknecht, was creating innovations to make people’s lives easier. And we are proud to still do that.’ The awards for the brand itself and for a total of 13 products also demonstrate the exceptionally high level of innovation, award-winning design competence and outstanding customer focus at Bauknecht."
‘Best Product of the Year’ Awards
In addition to awards in several categories such as Design and Ecology, five Bauknecht products also received the seal of ‘Best Product of the Year 2013’ in their respective appliance group:
The new Bauknecht upright freezer with ShockFreeze technology enables consumers to freeze especially gently and at a professional level for the first time. The A+++ appliance is also extremely energy efficient and boasts a modern look distinguished by cool elegance. This led to the ‘Best Freezer of the Year’ also winning awards in the High Quality, Design, Ease of Use, Functionality and Ecology categories.
The KOSMOS oven, combi steamer and combi microwave in the elegant iXelium™ line really shine with an innovativeiXelium™ surface coating. This prevents discolouring and scratches to the surfaces and ensures that the appliances still look like new, even after years of intensive use.
The Bauknecht Gallery hood brings creativity to the kitchen: the front of the design hood can be exchanged easily to suit the ambience, mood and occasion, enabling consumers to personalise their kitchen and bring a touch of art into their homes.
The Charismatic Black Collection - Technology at its Best
Bauknecht was also able to win over the Plus X Award jury with the timelessly beautiful Charismatic Black Collection. The sophisticated built-in series combines innovative technologies ideal for everyday needs with high-quality materials andtrendsetting design. SCHOTT®SeeClear, a special mirror coated glass that is both especially high-quality and durable, is used for the flush black surfaces of the BlackLine appliances.
About the Plus X Award
The Plus X Award has been awarded since 2004 and is Europe's biggest technology competition. Manufacturers in the domestic appliance, IT, consumer electronics, power tools and mobile and photo technology sectors present their top products to a distinguished jury of experts and specialist journalists. The coveted Plus X seal of approval is granted for special achievements in the categories of High Quality, Design, Ease of Use, Ergonomics, Functionality, Innovation and Ecology, which makes them an important point of reference for consumers too. The Plus X Award is a symbol for brand quality.
About Bauknecht Hausgeräte GmbH
Bauknecht was established in 1919. The company develops, manufactures and distributes household appliances for cooking, baking, dishwashing, washing and drying clothes, refrigerating and freezing food.
Bauknecht Place 1919
